Brand & Communication Design for Print, Screen & Space

Creating a sense of Clarity

Clarity Interiors are a boutique commercial construction firm specialising in retail fitouts.

Having successfully grown the business over a 5 year period, co-directors Dean and Andrew knew that Clarity were up there with the best commercial fitout firms in Australia, but what set them apart from their competitors? Backpack was appointed to chair a series of brand positioning workshops in which we uncovered and refined the Clarity brand purpose and values. Once this was established, the visual identity was overhauled culminating in a refreshed website with all new content and SEO strategy.

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