A seriously refreshing brand refresh.

Like all good things, Cavalier Brewing was born over a beer. From humble beginnings in a Brunswick garage set up back in 2011 to their own custom-built brewery in Derrimut, Cavalier is a mainstay of the now massive craft brewing industry in Australia.

With an ever-growing list of competitors jumping on the craft beer bandwagon, we took the existing Cavalier visual identity (created in-house) and evolved it into something that would not only stand up against the competition on the shelf, but would also reflect a more accurate visual representation of the Cavalier brand – a fiercely independent group of mates who are serious about beer but not a lot else!

Photography by True Tribe