Brand & Communication Design for Print, Screen & Space

To brand an idea

How do you brand an idea? This was the question raised by Steven Chu, Founding Director of Alter Atlas, a fiercely independent architecture firm designed for ideas, experimentation and dialogue.

Through a series of collaborative workshops we developed a custom typographic solution comprising of a wordmark and display typeface inspired by Robert Kennedy’s famous ‘Ripple of Hope’ speech. The Alter Atlas brand identity was a finalist in two categories at the 2018 AGDA Awards.


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