Brand & Communication Design for Print, Screen & Space

Backpack is a nimble design agency with a conscience. We work for money, but we live for design and love using it to help like-minded businesses thrive.

We’ll never sell you anything you don’t need and we quickly get to the point. Although we have the track record and trophies to prove it, we always stay humble – we’d rather chat to you like a mate and let our work speak for itself.

The name speaks to our agile nature – not just because our gear can fit on our backs, but because we’re able quickly grab hold of any project, condense it into just the essentials, and run with it. 

What we do:

Tim Hancock
Creative Lead

Tim is a passionate creative professional specialising in brand identity development, extension and implementation. A true design enthusiast and staunch believer in design for good, Tim has enjoyed a varied career working in fast-paced corporate studios, boutique branding agencies and everywhere in between since 2007. Tim is a professional member of the Australian Graphic Design Association and his work has been recognised amongst the best at the Association Awards night on four occasions. When he’s not at work Tim can be found at the local park with his wife and two kids or catching a game of basketball on the couch. With a strategic approach to design problem-solving, a drive for creative perfection and a love for getting his hands dirty, Tim’s the design guy you want on your team.

Cormac Sheehan
Marketing Lead

Cormac began his marketing communications journey in the mid ’90s, DIY publishing photocopied punk fanzines and coding nerdy websites. Two decades later, a variety of roles in social enterprises, consultancies and not-for-profits meant that his freelance skills were in high demand. Cormac received a 2014 Australian Industry Leadership award and with his work used as Best Practice in courses on consumer behaviour, marketing and advertising at leading Australian universities. A serial entrepreneur, musician, writer and former professional athlete, Cormac left his native Ireland in 2004, subsequently living and working in London, Copenhagen and Mexico City prior to settling in Melbourne in 2010 where he now lives with his wife and two daughters. He knows a thing or two about competing priorities, leading to a clear view on how to get things done: there’s always enough time, it’s just about how you organise it. Cormac jumps out of bed each morning with one goal: do great work which inspires pride and action in everyone who encounters it. 

We work with: